I work with words: to capture ideas, create stories, collaborate on projects, call an audience to action, imagine new worlds, cultivate crazy concepts.
I am a writer. My role is to harness the power of words so that key messages are delivered effectively. Whether it is for a script for a 30-second video, a feature article on a celebrity, or a marketing brochure, I always try to employ the creative, deliberate and efficient use of language.
I am an editor. I work with content that is strategically designed to reflect a publication's or brand’s identity. I use the editorial-style format to capably support communication objectives. By assembling an editorial blueprint, curating material, and molding content, I can provide a customized experience for an intended audience.
I am a communications consultant. I like to integrate the different forms of media when delivering key messages. Many times, I collaborate with other media experts to develop a successful campaign. working with a creative team and contributing my expertise to achieve a desired goal.
These days, I don the hat of Chief Storyteller and EIC for Homegrown.ph . I also continue to contribute to various publications.